GoHighLevel Pricing & Plans Explained
HighLevel currently lists three primary self-serve platform plans. Base subscription price is only part of total cost: communications, AI, premium workflow actions and optional add-ons can add usage or subscription charges.
| Plan | Base price | Key distinction |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts; unlimited contacts and users; core features |
| Unlimited | $297/mo | Unlimited sub-accounts; basic API access; rebill phone & email at no markup |
| Agency Pro | $497/mo | SaaS Mode; automated sub-account creation; advanced API access; rebill phone & email with markup |
Which plan structure fits?
Starter is the simplest entry point when three sub-accounts are enough. Unlimited changes the economics for agencies managing many client accounts. Agency Pro adds SaaS Mode, automated sub-account creation, advanced API access, and markup-oriented rebilling features.
Costs beyond the base plan
HighLevel’s pricing page marks several communications and AI features as usage-based. Its support documentation also lists AI Employee plans and optional services. Model total cost from your actual messaging, calling, AI, hosting and add-on usage rather than comparing base subscriptions alone.
Check current HighLevel pricingProduct facts and base pricing were checked against HighLevel’s official pricing, CRM, and support documentation in September 2026. Verify current merchant terms before purchase.