Starter vs Unlimited vs Agency Pro

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The practical plan decision is mostly about how many client accounts you need and whether you intend to operate HighLevel as a resold SaaS product.

Starter

HighLevel currently positions Starter at $97/month with three sub-accounts, unlimited contacts and users, support, and core platform features.

Unlimited

Unlimited is currently $297/month and adds unlimited sub-accounts, basic API access, and phone/email rebilling without markup. That makes it structurally different for multi-client agencies.

Agency Pro

Agency Pro is currently $497/month and adds SaaS Mode, automated sub-account creation, advanced API access, user/agent reporting, and markup-oriented rebilling.

Decision shortcut

Choose based on operational requirements—not the longest feature list. Count the client accounts you need, decide whether SaaS resale is part of the business model, then estimate usage-based costs separately.

Compare plans on HighLevel

Product facts and base pricing were checked against HighLevel’s official pricing, CRM, and support documentation in September 2026. Verify current merchant terms before purchase.